Senior Specialist - Enterprise Marketing in Las Vegas, NV at Wynn Careers

Job Description

• Bring new ideas to life and collaborate with the brand team to ensure a consistent and brand-approved voice for all direct marketing efforts.
• Work closely with the analytics team to appropriately test new creative ideas with the intention of creating incremental profitability and campaign performance.
• Field creative requests from various departments and brainstorm, design, and produce creative assets that satisfy both the business and brand requirements.
• Gather and report on email statistics in order to support the analytics team and determine creative performance.
• Assist in the production and management of email campaigns, direct mail campaigns, and other projects as needed.
• Produce internal documentation, communicate efforts to other departments, manage vendors, maintain consistent hard and soft files, track progress & performance of marketing initiatives, and general support of marketing management.
• Proof marketing collateral for copy accuracy and proper functioning of emails and landing pages.
• Perform administrative tasks related to direct marketing.
• Build program foundations for promotions using various internal computer programs and software.
• Maintain constant communication between departments to coordinate direct marketing efforts.
• Support other departments on ad-hoc projects.