Specialist – Digital Marketing & Content Encore Boston Harbor in Everett, MA at Wynn Careers

Date Posted: 5/11/2020

Job Snapshot

Job Description

Encore Boston Harbor is a luxury global destination gaming resort that features 671 hotel rooms with sweeping views of the Boston skyline and Boston Harbor, ultra-premium spa, luxury retail, high-end dining, and state-of-the-art ballroom and meeting spaces. At a total cost of $2.6 billion, it is the largest private single-phase development in the history of the Commonwealth.  Situated on the waterfront along the Mystic River and connected to Boston Harbor, Encore Boston Harbor includes a six-acre park along the water that features a harbor walk, an events lawn, public viewing areas, ornate floral displays and retail and dining experiences that overlook the Encore Harbor Walk. 

The Encore Boston Harbor Specialist – Digital Marketing & Content will support the Digital Marketing department in developing and maintaining a robust digital presence for Encore Boston Harbor using analytic tools, owned media properties, and visual/written communications. Responsibilities include, but are not limited to; assisting with overall digital strategies and tactics that align and support the overall Encore Boston Harbor business strategy; identifying and maximizing opportunities for departmental and company success; maintaining all Encore Standards; and ensuring excellent guest and team member experience through the expression of the five-star Encore Brand at every guest touchpoint.



  • Ensures all Encore Boston Harbor core values and property and department standards are implemented and applied.
  • Participates in short-and long-term departmental goals, objectives, policies, and operating procedures; monitors and evaluates operational effectiveness; effects changes required for improvement. Identifies key drivers of success.
  • Actively contributes to the departmental performance, and the accuracy, confidentiality, and thoroughness of departmental policies and procedures; records and reports.
  • Verifies that all applicable internal policies, federal and state laws, rules, regulations and controls property wide are enforced within the department.
  • Delivers and maintains a maximum level of property-wide service and satisfaction.
  • Contributes to company-wide communication and best practices.
  • Assists in providing training opportunities for team members.
  • Must have the ability to promote positive, fair, and ethical relations with all team members, with all Encore contractors, and in all interactions within the Host and Surrounding Communities, as an ambassador of the Encore brand.
  • Familiarity with buying and planning media inclusive of SEM, programmatic, display, and mobile advertising.
  • Experience paid social
  • Prior experience with creative fulfillment.
  • Developing and managing work streams for generating all digital assets for all channels.
  • Experience with editing and cropping images for various digital channels.
  • Must have experience with content management systems.
  • Ability to draft and edit copy.
  • SEO experience, including knowledge of best practices, Google Search Console, meta tags, etc. preferred
  • Experience with Google Analytics and web tracking preferred.
  • Ability to create web traffic reports from Google Analytics as needed.
  • Performance management reporting; must be knowledgeable of website analytics tools such Google Analytics, and provide sales reports and insights.
  • Manage multiple internal communication points of contact and assist with the management of external partners.
  • Facilitates communication throughout the property by organizing and participating with regularly scheduled meetings with resort division heads to support all department initiatives.
  • Keeps informed of all new developments within the department and makes recommendations designed to maximize department and company success.
  • A keen ability to effectively manage internal and external guest relations, which may require levels of patience, tact and diplomacy.
  • Manages multiple priorities simultaneously and meets deadlines, often in stressful and high-pressure situations.
  • Assists with the creation and maintenance of Encore Boston Harbor’s digital owned media properties, including websites and digital signage.
  • Works closely with third-party marketing, creative, media and production resources.
  • Works closely with Social Media and Brand Marketing teams.
  • Helps to oversee the protection and activation of the Encore Brand across all guest experiences and touch points.

Job Requirements

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Age, Gaming and Certifications:

21 years of age or above.

Will be required to obtain and maintain registration or a license issued by the Massachusetts Gaming Commission.

Education and/or Experience: 

3+ years of direct experience in marketing.

College degree with concentration in business, marketing, or digital marketing.

Previous fast paced marketing driven environment is preferred.

Must be articulate, highly organized and proactive, with documented success working under tight deadlines.

Must possess outstanding organizational, interpersonal, and administrative skills, as well as excellent attention to detail.

Must demonstrate project management proficiency, the ability to complete multiple tasks simultaneously, proficiency using the internet as a research tool, and an understanding of basic marketing principles and ad composition.

Requires excellent verbal and written communication skills and the ability to read, write and communicate professionally in English.

Proficiency in MS Office (Outlook, Word, Excel, PowerPoint), and Adobe products

Experience with website analytics tools (Google Analytics preferred, Split Testing) and ability to interpret and report data.

Graphic design and photo editing experience a plus

Experience working with CMS platforms such as Sitecore or Drupal


Language Skills:

Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents.  Ability to respond to common inquiries from other employees or guests. Fluency in English required, second language a plus. Ability to write detailed instructions and correspondence.  Ability to effectively present information in one-on-one and group situations.

Mathematical Skills & Reasoning Ability:

Ability to compute basic mathematical calculations. Ability to decipher various reports and maintain reports upon request.

Physical Demands:

The physical demands described here are representative of those that must be met by the Team Member to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least thirty (30) pounds, and varied instances of standing/walking. 

Work Environment:

The work environment characteristics described here are representative of those that exist while Team Members are performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The noise level in the work environment is typically moderate. When on the casino or property floor or some back of house areas, the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner.
  • Due to the unpredictable nature of the hospitality/entertainment industry, Team Members must be able to work varying-schedules to reflect the business needs of the property.

In accordance with our host and surrounding community agreements, we will give preference to properly qualified residents of the cities of (1) Everett, (2) Malden, and (3) Boston, Cambridge, Chelsea, Medford, and Somerville.


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