Sr Paid Media Specialist Metasearch in Las Vegas, NV at Wynn Careers

Date Posted: 8/14/2020

Job Snapshot

Job Description

Wynn Las Vegas is looking for a Sr. Paid Media Specialist who can strategically and technically own the optimization of our metasearch campaigns, online travel agent (OTA) listings, and OTA Travel Ads campaigns. This role is a unique opportunity to act as a crucial member of a fast-paced, collaborative team, which will play a huge role in driving towards our business' growth and success. This position will master and own all aspects of the implementation, and optimization pertaining to the area of Metasearch and OTA production.  Candidates should possess strong analytical and technical skills for planning, optimizing, and the ongoing management of the metasearch, OTA listings, and Travel Ads channels.

Responsibilities

  • Gather and analyze performance data and make recommendations to help improve campaign performance.
  • Work with partners to ensure proper connectivity and rate parity of other distribution channels.
  • Identify new growth opportunities for additional budget and new placements to maximize revenue and room night yield goals.
  • Implement and optimize Metasearch campaigns across GHA, Bing, TripAdvisor, Trivago, and more.
  • Manage/update all third-party OTA listings to help increase room night production.
  • Management reporting to communicate performance, and opportunities to make improvements.
  • Monitor and highlight rate parity issues to Revenue Management.
  • Perform analysis and testing on customer demographics, click behavior, positioning and placements to continually optimize performance.
  • Staying up to date on industry trends and best practices for continued growth and performance.
  • Understanding of other digital marketing paid acquisition channels is strongly encourages (paid search, social, display)

Job Requirements

  • 3-4 years of experience in managing performance-based marketing preferably within the metasearch or OTA channel
  • Strong quantitative, analytical and problem-solving skills, combined with a high level of initiative to make informed decisions
  • Experience using DerbySoft, Koddi, Triptease or a similar platform is a plus
  • Technical aptitude and the ability to operate and thrive in a multi-tasking, fast-paced environment
  • Proven experience taking data and providing proactive business insights to drive strategic change
  • Experience working with Expedia, TripAdvisor, Booking.com, Agoda, or other third party OTA distribution networks is a plus

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

CHECK OUT OUR SIMILAR JOBS

  1. Business Development Jobs
  2. Account Manager Jobs