Senior Specialist Enterprise Marketing in Las Vegas, NV at Wynn Careers

Date Posted: 10/12/2018

Job Snapshot

Job Description

Wynn Resorts is the recipient of more Forbes Travel Guide Five Star Awards than any other independent hotel company in the world. Wynn Las Vegas opened on April 28, 2005 and was once again named the best resort in Nevada on Condé Nast Traveler’s 2018 “Gold List,” a title received for the tenth time. Wynn and Encore Las Vegas feature two luxury hotel towers with a total of 4,750 spacious hotel rooms, suites and villas, approximately 192,000 square feet of casino space, 21 dining experiences featuring signature chefs and 11 bars, two award-winning spas, approximately 290,000 square feet of meeting and convention space, approximately 103,000 square feet of retail space as well as three nightclubs, a beach club and recreation and leisure facilities. In addition to two luxury retail esplanades, a Strip-front expansion, Wynn Plaza, is currently under construction and is scheduled to be completed by the third quarter of 2018.

The Enterprise Marketing Senior Specialist will be responsible for the following areas with respect to direct marketing: creative development, campaign management, vendor coordination, quality assurance, reporting and analysis.  The below outlines, but is not limited to, the core duties of the role:

*Assist in the creation, production, and management of email and/or direct mail campaigns, and other projects as needed.

*Field creative requests from various departments and brainstorm, design, and produce creative assets that satisfy business requirements.

*Gather and report on email campaign statistics to analyze creative performance.

*Produce internal documentation, communicate efforts to other departments, manage vendors, maintain consistent hard and soft files, track progress and performance of marketing initiatives, and general support of marketing management.

*Proof marketing collateral for copy accuracy and proper functioning of emails and landing pages.

*Build program foundations for promotions using various internal computer programs and software.

*Maintain constant communication between departments to coordinate direct marketing efforts.

*Basic understanding of CRM from a systems perspective in order to appropriately inform the creative development process and ensure a seamless guest experience.

*Support other departments on ad-hoc projects.

*Work closely with the analytics team to appropriately test new creative ideas with the intention of creating incremental profitability and campaign performance.

*Perform administrative tasks related to direct marketing.

Job Requirements

*BS/BA degree in marketing, advertising, or related field.

*Proficient with MS Office.

*High level of organization, attention to detail, and time management skills.

*At least 2-3 years of experience in email and direct mail marketing.

*At least 1-2 years in hotel/casino operation preferred.

*Excellent interpersonal, communication, and writing skills.

*Ability to manage several concurrent projects effectively and independently.

*Ability to adapt to changing department needs and requirements.

*Ability to consolidate data and transform results into usable insights.

*Ability to draft customer-facing marketing copy.

*High level of critical-thinking skills.

*Knowledge in Aprimo Campaign Management and Patron Management preferred.

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