Sr Paid Search Specialist Metasearch in Las Vegas, NV at Wynn Careers

Date Posted: 5/29/2020

Job Snapshot

Job Description

Wynn Las Vegas is looking for a Senior Paid Search Specialist who can strategically and technically own the connectivity and optimization of our metasearch campaigns and within the metasearch engines. This role is a unique opportunity to act as a crucial member of a fast-paced, collaborative team, which will play a huge role in driving towards our business' growth and success. This position will master and own all aspects of the implementation, and optimization pertaining to the area of Metasearch production.  Candidates should possess strong analytical and technical skills for planning, optimizing, and the ongoing management of the metasearch channel.

 

Responsibilities

  • Gather and analyze performance data and make recommendations to help improve campaign performance.
  • Work with partners to ensure proper connectivity and rate parity of other distribution channels.
  • Identify new growth opportunities for additional budget and new placements to maximize revenue and room night yield goals.
  • Implement and optimize Metasearch campaigns across GHA, Bing, TripAdvisor, Trivago, and more.
  • Management reporting to communicate performance, and opportunities to make improvements.
  • Monitor and highlight rate parity issues to Revenue Management.
  • Perform analysis and testing on customer demographics, click behavior, positioning and placements to continually optimize performance.
  • Staying up to date on industry trends and best practices for continued growth and performance.

Job Requirements

  • 3-4 years of experience in managing performance based marketing preferably within the metasearch channel
  • Strong quantitative, analytical and problem solving skills, combined with a high level of initiative to make informed decisions
  • Experience using DerbySoft, Koddi, Triptease or a similar platform is a plus
  • Technical aptitude and the ability to operate and thrive in a multi-tasking, fast-paced environment
  • Proven experience taking data and providing proactive business insights to drive strategic change

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